You and your team may be excellent at what you do, but if your prospects think your business is interchangeable with your peers and competitors, then they don't have a good compelling reason to choose you.

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Left without any brand differentiators, they may make decisions based on convenience or even price.

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In order to compete on value, you've got to show how your business and your brand is different. Sometimes it's obvious... other times, not so much.

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Many of my copywriting clients have stumbled when I asked them to name 2-3 ways that they are different from others that offer similar services.

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So I've compiled 8 thought provoking questions that can help you uncover the key brand differentiators that you've had all along!

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Use this to brainstorm and identify all the ways that YOUR BRAND is the best fit for your dream client.

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Then use it in your copy to make it a no-brainer for the right client to say YES PLEASE!

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