When we get intentional, everything falls into place.
I love creating content, but I was tired of all the whiplash of features, algorithms, and changes.
Yet I still needed to hit my revenue targets - and I'm no fan of wasting money on paid ads.
I created my own intentional framework that sustains my business. People ask me how I do it.
And now I can help you do it too.
A good content marketing plan is filled with unlimited conversations
Because every good relationship starts with a good conversation.
And are only so many physical conversations we can have in a day or week.
But with good content marketing, we can create "digital conversations" with potentially unlimited prospects.
You've already got the magic,
now let's use it to serve more clients.
Get a custom designed plug-and-play content marketing plan that is:
aligned with your business
realistic for your resources
designed to connect with your dream clients
After this 90-Day Content Strategy Plan, you'll be able to "plug and play" your great ideas into channels that are most effective for attracting your dream clients.
2-Hour Brand Discovery Call
Review of your existing accounts and email list (brief analysis during the call)
Demographic assessment - where should you be showing up?
Look at what's working and what's not
Best Fit assessment for types of content and bandwidth to produce
What’s You’ll Get (to be delivered 3-10 business days after the 2-Hour Brand Discovery Call)
90-Day Plan for up to 3 platforms/apps (your favorite social media channel, your blog, your podcast or your email list) based on your sales goals, visibility objectives, realistic time & resources, existing content, and what feels good to you.
The 90-Day Content Marketing Strategy Plan will help you:
Maximize your visibility while balancing your resources
Promote your brand in the optimal channels & platforms organically through posts and engagement
Use specific topics to really dig deep into what your dream clients want to hear about
Show up and stand out in a way that feels RIGHT (and not forced)
Tips for using networking as part of your strategy
Ways to inspire your audience into action
The goal of the 90-Day Social Media Marketing Strategy is NOT a massive marketing blitz that will feel too heavy to actually execute (although we can do that in a different package).
It’s for showing up and standing out with a simple plan that’s easy to execute.
Your plan will be purposeful and intentional for some very specific sales goals. Getting really focused so it’s more effective…without being overwhelming (like most marketing plans can feel).
This Basic 90-Day Social Media Marketing Strategy will include high-level strategies for 3 platforms/accounts. It will include suggested types of posts, suggested frequencies and channels, and things to try. This does NOT include the actual creation or publication of posts, graphics, photos, videos, etc. to social media, but will be the perfect hand-off to your social media manager and/or virtual assistant (VA). Perfect for repurposing old content too!
We'll be crafting a strategy for inbound, organic content marketing to grow your visibility and nurture your audience. This doesn't cover sales strategies, such as using affiliates, paid advertising/promotion, outreach sales strategies, etc. This package also doesn't cover brand messaging strategies or positioning - but I do have a package for that (just not this one).
Unlike some of the pretty intense marketing out there, I am NOT going to promise you a quick fix or magic formula that will make you a million dollars in 30 days. In fact, I'm pretty tired of these overblown sales promises that no coach, strategist, or instructor could ever possibly guarantee because every business, brand, product, or offer is different. If most of those promises were true, we'd all be millionaires by now.
But what I can do is help you create a plan that feels right for you, your personality, your team, your brand identity, and your objectives with the resources that you have right now.
In fact, this package also includes optional 30-minute touch points at the 60 day and 90 day points. Marketing is always in flux and flow. During these optional touch points, we’ll take a look at what’s working and what’s not, so that you can use that information to adapt in the future with very simple changes.
Give them a reason
to do business with YOU.
Most of us have competition - and that's okay. There's room at the table for everyone.
Your dream clients have choice. Genuine and "real" content helps them get to know your brand at their own pace.
So that when they're ready to buy, you're the first person that they call!
Still have questions?
If you still have more questions about what's included in the 90-Day Content Strategy. let's hop on the phone to see if it's a good fit for you. If you're curious about creating an organic inbound content marketing strategy, I'd love to chat.