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Image of a notepad and pencils used to determine key differentiators

How To Identify Your Brand's Key
Differentiators
so you can stand out

Download Your
Brand Differentiator Worksheet
Today

 You'll be added to the free content creation tip emails and special offers from Christine McShane Creative.  Your email address will not be sold to a third party, and you can unsubscribe from this mailing list at any time.

Check your inbox for your 1-page worksheet

In a world full of choice, why would

prospects do business with you?
 

 

 


 

Your team may be excellent at what they do, but if your prospects think your business is interchangeable with its peers and competitors, then they don't have a good compelling reason to choose you.

Left without any brand differentiators, they may make decisions based on convenience or even price.

In order to compete on value, you've got to show how your business and your brand is different.  Sometimes it's obvious... other times, not so much. 

Many of my copywriting clients have stumbled when I asked them to name 2-3 ways that they are different from others that offer similar services. 

So I've compiled 8 thought provoking questions that can help you uncover the key brand differentiators that you've had all along!

Download Your
Brand Differentiator Worksheet
Today

 You'll be added to the free content creation tip emails and special offers from Christine McShane Creative.  Your email address will not be sold to a third party, and you can unsubscribe from this mailing list at any time.

Check your inbox for your 1-page worksheet

In this simple 1-page worksheet, you'll get 8 strategic questions designed specifically to help you determine your key brand differentiators.

Download this free 1-page worksheet on how to identify all the ways that your brand is different. Once you have determined all the key differentiators, go back through your brand messaging to make sure you are emphasizing your unique value.  This can help you stand out from your peers and competitors in your space.

Download Your
Brand Differentiator Worksheet
Today

 You'll be added to the free content creation tip emails and special offers from Christine McShane Creative.  Your email address will not be sold to a third party, and you can unsubscribe from this mailing list at any time.

Check your inbox for your 1-page worksheet

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