- Ginger Burr
How To Identify Your Brand's Key
Differentiators
so you can stand out
In a world full of choice, why would
prospects do business with you?
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Your team may be excellent at what they do, but if your prospects think your business is interchangeable with its peers and competitors, then they don't have a good compelling reason to choose you.
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Left without any brand differentiators, they may make decisions based on convenience or even price.
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In order to compete on value, you've got to show how your business and your brand is different. Sometimes it's obvious... other times, not so much.
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Many of my copywriting clients have stumbled when I asked them to name 2-3 ways that they are different from others that offer similar services.
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So I've compiled 8 thought provoking questions that can help you uncover the key brand differentiators that you've had all along!
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In this simple 1-page worksheet, you'll get 8 strategic questions designed specifically to help you determine your key brand differentiators.
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Download this free 1-page worksheet on how to identify all the ways that your brand is different. Once you have determined all the key differentiators, go back through your brand messaging to make sure you are emphasizing your unique value. This can help you stand out from your peers and competitors in your space.