It’s okay (and even advisable) to have multiple versions of your elevator pitch. Because remember that not all prospects are motivated by the same thing.
If I owned an organic lawn care company, I’d have to think about what’s most important to each type of prospect. Is it: ✨ Protecting the pollinators? ✨ Not exposing their young children or pets to pesticides? ✨ Protecting the water supply? ✨ Or just the environment in general? When marketing to a group of parents, I might highlight the nontoxic aspects of my products that are safe for children. When marketing to a group of farmers, I might focus on protecting the bees that pollinate their crops. We are here to serve our clients - but most of our clients are on information overload. So it’s actually doing your prospects a favor if you keep your message crisp, clear, and focused on what they care about most. Need help with your pitch? I have a brand messaging & elevator pitch package just for this purpose. Email firstname.lastname@example.org