Key Statistics: 93% of small business owners consider daily B2B emails a deal breaker. 39% cite content relevance as the #1 factor in staying subscribed. 29.4% prefer weekly email frequency; 17.6% prefer monthly. 28% of small businesses send emails monthly. When it comes to B2B email marketing, is it quality or quantity? Email marketing feels like walking on the razor’s edge these days - too many emails and the unsubscribes skyrocket. Too few emails and all that brand visibility you’ve been...

Like water and fire, too much of a good thing can sometimes hurt you. Are you trying to replicate the marketing gurus? It’s a scene more...

Am I seriously asking you to throw away email subscribers? Yes I am. If you run a business, you’ve probably spent countless hours and...