One of the best ways to grow your business is networking and get word of mouth referrals.

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But how scalable is that?  There are only so many hours in the day to network. And word of mouth only goes so far.  But the reason they work is that they're based on familiarity, trust, and relationships.  Fortunately, there's a way to scale that!

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With a good website and consistent content marketing, you can build exponential relationships online. That's the beauty of the internet!

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To be effective, your website, emails, blogs, landing pages, and lead magnets need to be:

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• Compelling enough to invite and engage

• Crystal clear on your unique value

• Consistent so they get to really know you (and what makes you different)

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Remember, your website, profiles, and content marketing are the digital face of your business!