"The September Effect" - Why September is a critical month for your content marketing
It’s not uncommon for a small business to experience a summer slowdown, which is why marketing in September is so critical. As we...
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- Ginger Burr
How to Use AI to Enhance Your Digital Connections and Content
If you believe that growing your business depends on real connection and developing community through quality content, give this AI...
Top 3 Brand Photos Every Personal Brand Should Have
If you're a personal brand, you're not just selling your products or services. You are selling YOU. And your personal brand photos should...
Is anyone reading your content? The answer may surprise you.
For all of you out there, wondering if anyone is actually viewing the content that you work so feverishly to create, I have an answer....
If you're going to create content - enjoy it!
Every year, I grab my camera and go out to take pictures of the breathtaking foliage that New England has been blessed with. I know I’m...
If you're going to be unique, make sure THIS is unique too!
This is one of my favorite stories. A client of mine went to an educational presentation for their industry filled with their...
How Many Versions of your Elevator Pitch Should You Have?
It’s okay (and even advisable) to have multiple versions of your elevator pitch. Because remember that not all prospects are motivated...
What are you doing May 5th, my Central Mass Women?
A few years ago, I attended the very first Metrowest Conference for Women. What I loved about this organization is that they are...
How can you make any money if you give your content away for free?
Sometimes, when I sit down with my monthly blog clients, we brainstorm what kind of high value they want to generate. We're creating...
Why Having An Email List Matters
Since I'm always giving away tips for effective content marketing, I wanted to address the recent Facebook and Instagram outage. While...
Why Your Shoes are Like Content marketing
Have you ever put together a really great outfit? One that makes you feel like a million bucks? Then after rooting through your closet,...
Solids vs. Prints in Brand Photography
The biggest planning question I get from my photography clients is "What do I wear during my brand photoshoot?" I have so many tips (see...
Vive la différence (in your marketing)
Emphasize what makes you different in order to attract the “best fit” clients - sounds simple, right? Simple but not easy. 🤣 I have had...
When it feels like there's no room at the inn...
I was on a call last week with several entrepreneurs, including one who was contemplating starting a business. She was doubting herself...
How to be at the right place at the right time
A few years ago, I dragged myself to an early morning networking meeting that I don’t normally attend. As I was getting out of bed, I...
Want my 2 favorite content marketing tips? Give a listen!
I've been a busy bee this fall, including launching the Content Creation Club, which offers support for the DIY marketer. I'm always...
Stay in your lane
Last weekend, I got the idea that I needed to paint a small area in our house, and I wanted it done quickly before school started....
Living The Dream
I've been looking back at my roots today. Each time my mother visits, she brings me a box of my childhood belongings. I discovered a...
Success In Unlikely Places: A Young Woman’s Journey to a Multi-Million Dollar Business
Imagine a young college student with big dreams, finding out that she was pregnant at 19. At the time, Greta Bajrami wondered if...
Networking For Introverts: 4 Ways to Connect with Confidence
You should network, they said. It will be easy, they said. Have you ever walked into a networking event and didn’t see a single familiar...
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