If you're going to be unique, make sure THIS is unique too!
This is one of my favorite stories. A client of mine went to an educational presentation for their industry filled with their...
- Ginger Burr
christine mcshane
- Apr 6
How Many Versions of your Elevator Pitch Should You Have?
It’s okay (and even advisable) to have multiple versions of your elevator pitch. Because remember that not all prospects are motivated...
christine mcshane
- Mar 30
What are you doing May 5th, my Central Mass Women?
A few years ago, I attended the very first Metrowest Conference for Women. What I loved about this organization is that they are...
christine mcshane
- Mar 9
How can you make any money if you give your content away for free?
Sometimes, when I sit down with my monthly blog clients, we brainstorm what kind of high value they want to generate. We're creating...
christine mcshane
- Oct 6, 2021
Why Having An Email List Matters
Since I'm always giving away tips for effective content marketing, I wanted to address the recent Facebook and Instagram outage. While...
christine mcshane
- Sep 21, 2021
Why Your Shoes are Like Content marketing
Have you ever put together a really great outfit? One that makes you feel like a million bucks? Then after rooting through your closet,...
christine mcshane
- Aug 25, 2021
Solids vs. Prints in Brand Photography
The biggest planning question I get from my photography clients is "What do I wear during my brand photoshoot?" I have so many tips (see...
christine mcshane
- Mar 2, 2021
Vive la différence (in your marketing)
Emphasize what makes you different in order to attract the “best fit” clients - sounds simple, right? Simple but not easy. 🤣 I have had...
christine mcshane
- Feb 19, 2021
When it feels like there's no room at the inn...
I was on a call last week with several entrepreneurs, including one who was contemplating starting a business. She was doubting herself...
christine mcshane
- Jan 26, 2021
How to be at the right place at the right time
A few years ago, I dragged myself to an early morning networking meeting that I don’t normally attend. As I was getting out of bed, I...
christine mcshane
- Dec 10, 2020
Want my 2 favorite content marketing tips? Give a listen!
I've been a busy bee this fall, including launching the Content Creation Club, which offers support for the DIY marketer. I'm always...
christine mcshane
- Sep 18, 2020
Stay in your lane
Last weekend, I got the idea that I needed to paint a small area in our house, and I wanted it done quickly before school started....
christine mcshane
- Jul 22, 2020
Living The Dream
I've been looking back at my roots today. Each time my mother visits, she brings me a box of my childhood belongings. I discovered a...
christine mcshane
- Jul 8, 2020
Success In Unlikely Places: A Young Woman’s Journey to a Multi-Million Dollar Business
Imagine a young college student with big dreams, finding out that she was pregnant at 19. At the time, Greta Bajrami wondered if...
christine mcshane
- Jun 24, 2020
Networking For Introverts: 4 Ways to Connect with Confidence
You should network, they said. It will be easy, they said. Have you ever walked into a networking event and didn’t see a single familiar...
christine mcshane
- Apr 28, 2020
A Story of Persistence: Teaching Mindfulness Through a Quarantine
Krista Gordon was a mother just like many of us… watching her young children struggle with anxiety and regulation issues, wondering what...
christine mcshane
- Apr 8, 2020
You are not alone: social media shifts during social distancing
It’s not often that you get business tips out of the blue from one of your own customers. Especially some much needed advice to help you...
christine mcshane
- Apr 2, 2020
A Tale of Four Pivots
We’re in our third week of “stay at home” here in New England. Two weeks down...who knows how many more weeks to go? Each day, we...
christine mcshane
- Mar 20, 2020
Do you know how to pivot your business?
Not since the mid have I heard the phrase “pivot” been used so much! This time, with not as much humor. But truthfully, pivoting your...
christine mcshane
- Mar 16, 2020
5 Tips for Creating Content During This Craziness
These are crazy times, for sure. I couldn’t think of anything in recent history that was to this scale and so global. Yes, we’ve had...