It’s okay (and even advisable) to have multiple versions of your elevator pitch. Because remember that not all prospects are motivated...

A few years ago, I attended the very first Metrowest Conference for Women. What I loved about this organization is that they are...

Sometimes, when I sit down with my monthly blog clients, we brainstorm what kind of high value they want to generate. We're creating...

Since I'm always giving away tips for effective content marketing, I wanted to address the recent Facebook and Instagram outage. While...

Have you ever put together a really great outfit? One that makes you feel like a million bucks? Then after rooting through your closet,...

The biggest planning question I get from my photography clients is "What do I wear during my brand photoshoot?" I have so many tips (see...

Emphasize what makes you different in order to attract the “best fit” clients - sounds simple, right? Simple but not easy. 🤣 I have had...

I was on a call last week with several entrepreneurs, including one who was contemplating starting a business. She was doubting herself...

A few years ago, I dragged myself to an early morning networking meeting that I don’t normally attend. As I was getting out of bed, I...

I've been a busy bee this fall, including launching the Content Creation Club, which offers support for the DIY marketer. I'm always...

Last weekend, I got the idea that I needed to paint a small area in our house, and I wanted it done quickly before school started....

I've been looking back at my roots today. Each time my mother visits, she brings me a box of my childhood belongings. I discovered a...

Imagine a young college student with big dreams, finding out that she was pregnant at 19. At the time, Greta Bajrami wondered if...

You should network, they said. It will be easy, they said. Have you ever walked into a networking event and didn’t see a single familiar...

Krista Gordon was a mother just like many of us… watching her young children struggle with anxiety and regulation issues, wondering what...

It’s not often that you get business tips out of the blue from one of your own customers. Especially some much needed advice to help you...

We’re in our third week of “stay at home” here in New England. Two weeks down...who knows how many more weeks to go? Each day, we...

Not since the mid have I heard the phrase “pivot” been used so much! This time, with not as much humor. But truthfully, pivoting your...

These are crazy times, for sure. I couldn’t think of anything in recent history that was to this scale and so global. Yes, we’ve had...

Do you remember that character from Alice in Wonderland who runs around muttering “I’m late! I’m late! For a very important date!”...