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    - Ginger Burr

    How Many Versions of your Elevator Pitch Should You Have?
    christine mcshane
    • Apr 6

    How Many Versions of your Elevator Pitch Should You Have?

    It’s okay (and even advisable) to have multiple versions of your elevator pitch. Because remember that not all prospects are motivated...
    What are you doing May 5th, my Central Mass Women?
    christine mcshane
    • Mar 30

    What are you doing May 5th, my Central Mass Women?

    A few years ago, I attended the very first Metrowest Conference for Women. What I loved about this organization is that they are...
    How can you make any money if you give your content away for free?
    christine mcshane
    • Mar 9

    How can you make any money if you give your content away for free?

    Sometimes, when I sit down with my monthly blog clients, we brainstorm what kind of high value they want to generate. We're creating...
    Why Having An Email List Matters
    christine mcshane
    • Oct 6, 2021

    Why Having An Email List Matters

    Since I'm always giving away tips for effective content marketing, I wanted to address the recent Facebook and Instagram outage. While...
    Why Your Shoes are Like Content marketing
    christine mcshane
    • Sep 21, 2021

    Why Your Shoes are Like Content marketing

    Have you ever put together a really great outfit? One that makes you feel like a million bucks? Then after rooting through your closet,...
    Solids vs. Prints in Brand Photography
    christine mcshane
    • Aug 25, 2021

    Solids vs. Prints in Brand Photography

    The biggest planning question I get from my photography clients is "What do I wear during my brand photoshoot?" I have so many tips (see...
    Vive la différence (in your marketing)
    christine mcshane
    • Mar 2, 2021

    Vive la différence (in your marketing)

    Emphasize what makes you different in order to attract the “best fit” clients - sounds simple, right? Simple but not easy. 🤣 I have had...
    When it feels like there's no room at the inn...
    christine mcshane
    • Feb 19, 2021

    When it feels like there's no room at the inn...

    I was on a call last week with several entrepreneurs, including one who was contemplating starting a business. She was doubting herself...
    How to be at the right place at the right time
    christine mcshane
    • Jan 26, 2021

    How to be at the right place at the right time

    A few years ago, I dragged myself to an early morning networking meeting that I don’t normally attend. As I was getting out of bed, I...
    Want my 2 favorite content marketing tips? Give a listen!
    christine mcshane
    • Dec 10, 2020

    Want my 2 favorite content marketing tips? Give a listen!

    I've been a busy bee this fall, including launching the Content Creation Club, which offers support for the DIY marketer. I'm always...
    Stay in your lane
    christine mcshane
    • Sep 18, 2020

    Stay in your lane

    Last weekend, I got the idea that I needed to paint a small area in our house, and I wanted it done quickly before school started....
    Living The Dream
    christine mcshane
    • Jul 22, 2020

    Living The Dream

    I've been looking back at my roots today. Each time my mother visits, she brings me a box of my childhood belongings. I discovered a...
    Success In Unlikely Places: A Young Woman’s Journey to a Multi-Million Dollar Business
    christine mcshane
    • Jul 8, 2020

    Success In Unlikely Places: A Young Woman’s Journey to a Multi-Million Dollar Business

    Imagine a young college student with big dreams, finding out that she was pregnant at 19. At the time, Greta Bajrami wondered if...
    Networking For Introverts: 4 Ways to Connect with Confidence
    christine mcshane
    • Jun 24, 2020

    Networking For Introverts: 4 Ways to Connect with Confidence

    You should network, they said. It will be easy, they said. Have you ever walked into a networking event and didn’t see a single familiar...
    A Story of Persistence: Teaching Mindfulness Through a Quarantine
    christine mcshane
    • Apr 28, 2020

    A Story of Persistence: Teaching Mindfulness Through a Quarantine

    Krista Gordon was a mother just like many of us… watching her young children struggle with anxiety and regulation issues, wondering what...
    You are not alone: social media shifts during social distancing
    christine mcshane
    • Apr 8, 2020

    You are not alone: social media shifts during social distancing

    It’s not often that you get business tips out of the blue from one of your own customers. Especially some much needed advice to help you...
    A Tale of Four Pivots
    christine mcshane
    • Apr 2, 2020

    A Tale of Four Pivots

    We’re in our third week of “stay at home” here in New England. Two weeks down...who knows how many more weeks to go? Each day, we...
    Do you know how to pivot your business?
    christine mcshane
    • Mar 20, 2020

    Do you know how to pivot your business?

    Not since the mid have I heard the phrase “pivot” been used so much! This time, with not as much humor. But truthfully, pivoting your...
    5 Tips for Creating Content During This Craziness
    christine mcshane
    • Mar 16, 2020

    5 Tips for Creating Content During This Craziness

    These are crazy times, for sure. I couldn’t think of anything in recent history that was to this scale and so global. Yes, we’ve had...
    Creating Content Even When You're "Very Busy"
    christine mcshane
    • Feb 18, 2020

    Creating Content Even When You're "Very Busy"

    Do you remember that character from Alice in Wonderland who runs around muttering “I’m late! I’m late! For a very important date!”...
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    Serving the greater Worcester, Boston, and Metrowest area of Massachusetts

    christine@christinemcshane.com

    © 2010-2022 by Christine McShane Photography LLC

    Christine McShane Photography LLC  D.B.A. Christine McShane Creative

    All gallery photo images copyright Christine McShane Photography LLC

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    Because there are SO MANY factors that go into the success of any content marketing (including but not limited to: market demand, your pricing, your credentials & reputation, the competition, industry regulations, consumer trends, and all the other promotional & marketing efforts that you need to do to make your business successful), Christine McShane Creative does NOT guarantee that your copy, content, or strategy will generate leads, traffic, followers, engagement, revenue, or sales.

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    Because you know your business the best, you are solely responsible for the accuracy and legality of all the content that you post, publish, share, and/or distribute in any way.

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    Because there is no way Christine McShane Creative could possibly verify all of your information, you are solely responsible for making sure that your content and media is legal, accurate, not misleading, and free of copyright and trademark violations (or any other intellectual property rights). You take responsibility for all claims, guarantees, and/or promises that your content makes.

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