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Get in front of the right clients when they're ready to say"yes please!"

Freelance / Fractional
Content Marketing
for B2B and B2C service providers, knowledge experts, and thought leaders.

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Focused, common sense marketing.
 

Your dedicated marketing resource - right in your back pocket.

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With the right inbound content strategy, your business can:

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  • Attract new business (instead of chase it).

  • Leverage the "compound effect" of consistent marketing.

  • Eliminate decision fatigue and take focused action.

  • Use tools (including AI) to boost your authenticity (not replace it)

  • Be top of mind when your prospects are ready to buy.

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Organic Content Marketing

for experts, thought leaders, and knowledge professionals.

MESSAGING

&

POSITIONING

EMAIL MARKETING

& LIST GROWTH

BLOGS

ARTICLES

CASE STUDIES

SOCIAL MEDIA

PLAN

 NETWORKING

& MEDIA

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A package for every need.

 

 

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Content Marketing Audit & Strategy

Start here!

One-time deep dive of your organic content marketing strategy.
This is a VIP experience.

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Monthly Marketing
Coach

When you're doing it yourself (or have an assistant) but you need a coach & a trustworthy strategist behind the scenes to brainstorm what to create and when

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Monthly Marketing Manager & Writer

Delegate your strategy AND your content writing to a strategic professional, including strategy, ghostwriting, and project management. 

A fractional marketing resource that is always looking out for you.
 

​Maximize marketing efforts (for real).

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  • Laser-focused positioning and messaging.

  • Actionable but realistic strategies for growth.

  • Comprehensive project management

    Maximize marketing efforts (for real).

  •  

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Content Marketing Audit & Strategy

 

The who, who, what, when, where, and why for your brand. 

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The strategy session that every business needs.

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In this 3-hour deep dive session, we'll explore your:

  • brand positioning

  • brand messaging

  • desired audience

  • marketing goals

  • current visibility

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Then we'll: 

  • Define high impact channels & platforms.

  • Position your offers to sell.

  • Brainstorm the right content pillars.

  • Address SEO & media considerations

  • Create a 3-month plan that makes sense for your goals and your resources.

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BONUS:

  • Stay on track with a 1 hour follow up session

  • Get topic & hook ideas to sell your offer

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One-Time Investment:

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1/2 Day Virtual Session starts at $850

 

1/2 Day Onsite Session starts at $1200

Full Day Onsite Session starts at $1800

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Image of Content Marketer Christine McShane Creative on the computer.
Image of Content Marketing Strategist Christine McShane Creative.

Monthly Marketing
Coach

Guidance and accountability to eliminate the guesswork.

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Let me guess, you and your team assistant try to post and email consistently, but nothing's converting.  No strategy = no results.

Solo professionals who just need a marketing strategist to tell them what to do LOVE these personalized monthly strategy sessions. 

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It's coaching & accountability all wrapped into one.

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Each month we'll:

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  • Brainstorm strategic content topics.

  • Leverage other content for repurposing.

  • Create a manageable high-level plan.

  • Get followup voice memo support in between calls.

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Monthly Investment starts at:

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$225/month for 1 hour per month

$400/month for 2 hours session


Rates vary for calls + project management + optional writing.  6-month minimum.

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Single 1 hour session: $250

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Content marketing Audit & Strategy

Monthly Content
Manager & Writer

Finally..freedom from the mental load of marketing (without adding an employee).

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For the serious business owner who is ready to get laser focused on:

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- Precision messaging to attract qualified clients

- Highly focused organic strategies

- Expanding visibility in the right places

- Optimized content creation (new, repurposed)

- Search, SEO, and media considerations

- Email list growth

- Sales funnel optimization

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You'll stay focused on delivering unique value, I'll package up your raw content into:

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  • Email newsletters that connect and sell

  • Blogs articles for eyeballs and traffic

  • Social media captions to attract and engage

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I'll even serve as Project Manager for you and your assistant so you won't have to manage dates or details.

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Perfect for small marketing teams or a solo professional with a virtual assistant

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Investment: 

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Starts at $1000 per month,depending on the amount of content and project management needed. 6-month minimum.

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Let's grow your visibility the organic way!

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