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Content marketing
for service-based businesses

Get in front of the right clients when they're ready to say
"yes please!"

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Serving up content with a side of strategy.
 

What if your strategy could be both simple and smart? 

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With the right content strategy, your brand can:

 

  • attract new business (instead of chase it).

  • sell more so you can serve more.

  • be top of mind when your prospects are ready to buy.

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Content Marketing Audit & Strategy

Start here!

This is your deep dive of your organic content marketing strategy.

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Monthly Marketing
Partner

When you need a coach, a consultant, & a trustworthy strategist behind the scenes to brainstorm what to create and when. 

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Monthly Content
Ghostwriting

Delegate your writing to a strategic professional, including: 

- Emails

- Blogs

- Social Media Captions

Content Marketing Audit & Strategy

 

The who, who, what, when, where, and why for your brand. 

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The strategy session you've been waiting for!

In this 3-hour deep dive session, we'll explore your:

  • brand positioning

  • brand messaging

  • desired audience

  • marketing goals

  • current visibility

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Then we'll: 

  • Define high impact channels & platforms.

  • Brainstorm the right content pillars.

  • Create a 3-month plan that makes sense for your goals and your resources.

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BONUS:

  • Stay on track with a 1 hour follow up session

  • Get topic & hook ideas to sell your offer

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Investment: starts at $850

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Image of Content Marketer Christine McShane Creative on the computer.
Image of Content Marketing Strategist Christine McShane Creative.

Monthly Marketing
Strategist

​Your brand's personal CMO.

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Never feel frazzled again with these personalized monthly strategy sessions with a trusted marketing professional to connect all the organic marketing dots.

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In one simple phone call, we'll:

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  • Brainstorm strategic content topics.

  • Leverage other content for repurposing.

  • Combine my prompts with your stories and thought leadership.

  • Finally be strategic about supporting your business goals.

  • Get a transcript of your stories so you can create your content.

  • Create a manageable 2-4 week plan at a time.

  • Get followup voice memo support in between calls.

 

Perfect for small marketing teams or a solo professional with a virtual assistant who can execute the strategy.

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Investment starts at:

$225/month for 1 hour session 

$400/month for 2 hours session


Rates vary for calls + project management + optional writing.

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Single 1 hour session: $250

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Content marketing Audit & Strategy
Monthly Strategy

Monthly Content
Ghostwriting

Add a writer (without adding headcount).

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After your monthly strategy session, delegate the writing of your Emails, Social Media Captions, and Blogs to me!

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  • Email newsletters that connect and sell

  • Blogs articles for eyeballs and traffic

  • Social media captions to attract and engage

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Perfect for small marketing teams or a solo professional with a virtual assistant

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Investment: 

Ranges from $300 - $1800 per month, depending on the amount of content and project management needed.

Image of ghostwriter and copywriter Christine McShane Creative.
Content Ghostwriting

Let's grow your visibility the organic way!

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If you are a mission-driven small business, thought leader, coach, consultant, therapist, or a non-profit, then let me create your customized content marketing plan so you can make sales the organic way.


My content marketing and content writing business is based in the Westborough/Metrowest/Worcester/Boston area of Massachusetts but I can write virtually for any business or non-profit organization in the USA.

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