Is your marketing advancing your mission?
If you deliver a high-value product or service , but your messaging hasn't caught up with your growth potential yet, you may be in the "marketing middle ground."
Maybe your content feels reactive or scattered, your messaging has gone stale, or maybe your website no longer represents your unique value proposition. Your team needs some guidance, and you want it done right.
As your fractional marketing manager, I'll translate your unique vision into actionable, compelling marketing that's sustainable and flexible so you can generate the right leads.
Move from chaos to
competitive advantage.
Let's replace the aimless content calendars with a strategy with staying power. As your value and thought leadership into a clear, differentiated narrative you can use everywhere. From there, you'll get a personalized marketing approach to your market and resources.
What your Authority Architecture will look like:
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Create a Positioning Blueprint
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Build a sustainable Content Marketing Engine
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Structure your Visibility Vault for search and conversion
Why both business and storytelling matter.
Some marketers think in spreadsheets, but struggle to write a hook.
Some copywriters can spin a tale, but don't connect it to your business objectives.
As an English major, an MBA graduate, and business owner myself, I bridge the gap between the story your audience wants to hear and the goals your business needs to achieve.
Let's work some marketing magic.
Build a marketing engine that supports your mission.
We'll start with solid strategic positioning and a plan for authoritative brand storytelling that leans into your thought leadership and differentiators to start generating the right fit leads and prospects.
Christine McShane Creative is based in Westborough, MA and serves clients in the Boston and Worcester, MA area, and throughout the USA.
"If you're looking for ace copy, look no further."
"Christine delved deep into my vision through thoughtful questions.
The value of having it done for you is immense."
- Cathy L. (financial coach), copywriting client
What does Christine McShane Creative do?
Christine McShane Creative is a fractional marketing manager, strategist, and copywriter. She provides a unique combination of high level business strategy with production-ready content creation on a retainer basis. She also is an exceptional messaging strategist and offers freelance copywriting services to marketing agencies. She also provides brand photography services for personal brands, real estate agents, and offices. She was a finalist for "Best Marketing Strategist" and "Best Copywriter" in 2025 in the Boston Business Women community.
Who does Christine McShane Creative serve?
Christine McShane Creative works with service professionals, education (EdTech), B2B, SaaS, and nonprofits. She also freelances as a copywriter for marketing agencies that prioritize high quality human-driven output. Christine McShane Creative is based in Westborough, MA and commonly serves the Worcester, MA, Greater Boston, MA area, and national clients throughout the USA. She is available on a freelance or fractional basis.
What makes Christine McShane Creative a good fit for a client?
Christine McShane, owner of Christine McShane Creative, has a unique skill set that combines storytelling and excellent writing/positioning skills with business acumen, so that your market is both strategic and compelling. This is a good fit for service businesses, EdTech businesses, software businesses, or nonprofit organizations that are fiercely proud of their brand and what they have built, and are looking to position themselves as thought leaders or product/service leaders in their market.