Many of my copywriting clients have stumbled when I asked them to name 2-3 ways that they are different from others that offer similar services.
One of them even said "we're different because we're professionals and we're excellent at what we do." While that may be true, those aren't great marketing differentiators. Almost every business considers themselves professionals that are excellent at what they do!
Since it can be tough to look at your own business and identify what makes you different, I've compiled 8 thought provoking questions that can help you uncover the key brand differentiators that you've had all along!
Use this to brainstorm and identify all the ways that YOUR BRAND is the best fit for your dream client.
Then use it in your copy to make it a no-brainer for the right client to say YES PLEASE!
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